Schema markup checker

What schema markup does

Schema markup is a small block of JSON in a page’s HTML that states facts in a form machines can’t misread: this is a business, here is its address and phone number; this is a product, it costs this much and is in stock; this page answers these questions.

Google uses it for rich results (stars, prices, FAQs, breadcrumbs, event dates) and AI assistants use it to understand and cite a site correctly. A block with a single syntax error is ignored completely, which is why it’s worth checking after every edit.

A minimal example for a business

Put this in the page’s <head>, with your own details:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business",
  "url": "https://example.com/",
  "logo": "https://example.com/logo.png",
  "telephone": "+1 555 0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1 Main Street",
    "addressLocality": "Springfield",
    "postalCode": "12345",
    "addressCountry": "US"
  }
}
</script>

On WordPress, SEO plugins such as Yoast and Rank Math add most of this for you once the business details are filled in under their settings.